Make a large product range easier to buy from.
We design Odoo websites for distributors and wholesalers that need better product discovery, clearer B2B buying journeys and tighter links between the storefront and the commercial systems behind it.
Industrial Pumps
84 products available
The bigger the catalogue, the easier it is for the website to become the problem.
A distributor's website has to help buyers move through a large range without exposing them to the complexity of the catalogue behind it.
Too many products, too little structure
A catalogue with thousands of SKUs needs clear product families, attributes and search paths rather than a long category list.
Brand structure dominates the site
Buyers may search by brand, product type, application or specification. The site should support all of those routes.
Filters don't match buying logic
Generic attributes create noise. Good filtering reflects how customers actually narrow down the range.
Pricing is not one-size-fits-all
B2B accounts often need different price lists, discounts or volume rules than anonymous visitors.
Repeat buyers start from zero
Existing customers should not need to rediscover the same products every time they place a routine order.
The webshop is disconnected from sales
Online buying and account management work better when they feel like parts of the same commercial relationship.
Help customers reduce 10,000 products to the 10 that matter.
A distributor does not need to make the entire catalogue visible at once. The site needs to help each buyer reach the relevant subset quickly.
That can happen through product families, brands, industries, specifications and filters built around real buying behaviour.
Not every distributor needs checkout. Not every distributor should avoid it.
The right website depends on whether customers buy through sales, self-service or a combination of both.
Catalogue + RFQ
For distributors where the website helps customers find products but pricing or ordering still belongs with sales.
- Large product catalogue
- Brands
- Technical filtering
- Datasheets
- Product-specific RFQs
- CRM integration
- No checkout required
B2B Commerce
For distributors and wholesalers where established customers should be able to buy directly.
- Everything in Extended
- Customer accounts
- Account-specific prices
- Volume pricing
- Stock visibility
- Online ordering
- Order history
- Reordering
- Customer portal
A good distribution site removes work from both the customer and the sales team.
Discover
Buyer reaches the right category, brand or product family.
Filter
Attributes reduce the catalogue to commercially relevant options.
Compare
Specifications, documents, availability and alternatives help selection.
RFQ or Order
The customer asks sales or completes a direct order based on account type.
Reorder
Known customers use history and accounts instead of starting again.
Distribution is where the connection between website and ERP becomes especially valuable.
Products
The product range already maintained operationally can support the customer-facing catalogue.
Pricing
B2B price lists and account-specific commercial logic can remain closer to the same system.
Inventory
Stock or availability information can be surfaced where it helps customers make a decision.
CRM & Sales
RFQs and customer enquiries can flow into the sales process with useful product context attached.
Orders
Online orders do not have to become a separate stream that needs to be reconciled with Odoo later.
Customer Portal
Quotes, orders and invoices can become part of the same customer relationship.
Start with how customers search the catalogue, not how the database is organised.
Understand
Current catalogue, customer types, brands, pricing and the existing Odoo setup.
Structure
Categories, brands, filters, buying journeys and account logic are defined.
Create
Catalogue pages, product templates and the required Odoo functionality are implemented.
Verify
Search, filters, pricing, RFQs, accounts, orders and mobile behaviour are checked.
Extended for product discovery. Premium when customers should transact.
B2B Product Catalogue
- Custom Odoo design
- Large product catalogue
- Categories & brands
- Technical filtering
- Product detail templates
- Datasheets & downloads
- Product-specific RFQ
- CRM integration
- Multilingual options
B2B Wholesale Commerce
- Everything in Extended
- Customer accounts
- Account pricing
- Volume pricing
- Stock visibility
- Checkout
- Order history
- Reordering
- Customer portal
Common questions from distributors and wholesalers.
Is Odoo suitable for a large distributor website?
Yes, particularly where products, customer relationships, pricing and sales processes are already managed in Odoo. The customer-facing catalogue still needs to be carefully structured around how buyers search the range.
Can Odoo support thousands of products?
Odoo can manage large product ranges, but website usability depends heavily on categories, search, attributes and filtering. Large catalogues should be designed around product discovery rather than simply exposing the internal product database.
Can different B2B customers see different prices?
Odoo supports price lists and other commercial pricing structures. The exact storefront behaviour depends on the configuration and project requirements.
Do we need eCommerce?
No. Many distributors are better served by an advanced catalogue with product-specific RFQs. Premium eCommerce becomes useful when customers should be able to order directly or regularly reorder standard products.
Can customers reorder previous purchases?
Repeat-order functionality can be part of a B2B commerce implementation where customer accounts and order history are included in scope.
Can you migrate our WooCommerce or Shopify catalogue into Odoo?
Yes. Migration can include content, product-facing structure, important URLs, SEO mapping and the redesign of buying flows inside Odoo.
How much does an Odoo distributor website cost?
An advanced B2B catalogue typically starts around €5,000. Integrated B2B eCommerce typically starts around €9,000, depending on catalogue complexity, pricing, accounts and order workflows.
We'll show you where buyers are getting lost in the catalogue.
Send us the current site. We'll review categories, brands, filtering, product pages, account flows and how effectively the website connects to Odoo.